Paul Glaves, and other airhead illuminati all claim that the paste/dry moly compounds often aren't sticky enough on their own to stay put, and that the gooey-er tack greases aid as an "adhesive" of sorts, along with providing a better film barrier to corrosion protection. It isn't very salty where I am, but it sure does get wet (and if one rides in the winter/early spring, the roads are COVERED in salt), so I think that there is some merit to their claim.
Having said this, I have used straight-up Moly-60 for spline lubes in the paste, but am now starting to mix it with some "red-n-tacky" heavy duty grease on spline lubes both on the bikes and on the tractor...