I've been using motorcycle specific oils since around '83 .
The motorcycle specific oils are higher in the components that tend to be beneficial to motorcycle engines .
My first motorcycle, a '79 Yamaha XS400, I used automotive oil in it and had cam lobe damage in less than 8,000 miles .
Convinced me to use motorcycle oils after that .
I don't put enough miles on the bikes to go to full synthetic, I change the oil and filter at least once every year on all the bikes .