Ok, thanks for that. I guess maybe BMW still has some of the old ones left? There were actually 3 listed on the fiche, but it did specify that the third one was NLA. It says -836 "was superseded by XXXX -838 (the NLA one)" which, I believe, is at least grammatically incorrect. Anyway, you can see why it's confusing. But at least I know they should all be the same and -238 is probably the latest version.
As for finding a non-BMW alternative - I'm not even sure if farm implement would be acceptable to those guys. I was thinking rocket ship.

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The last thing I said to the guy was it was for a "top secret project" and he laughed and said OK.
I'm assuming it must be some kind of stupid liability thing, but he didn't elaborate. And he didn't give me a hard time, just said nit to mention what it was for if i talked to anyone else.
But back to the original conundrum - do you think any shaft seal of those dimensions is the right kind? Or do I need to ask for a particular type (but without vehicular terminology)?
Now I know what to order but was hoping I might be able to get it at the bearing place.
Thanks for the info.