Well, going against all the good advice I received I tried to straighten this wheel myself. I have always been a cheapskate and decided since the wheel was free and a good used wheel was about the same as a repair, if I ruined it I could always just buy a used wheel.
I built a wooden jig to hold the wheel in place and careful used the heat gun to heat the damaged area. Working slowly (approx an hour) with a lead shot filled hammer I heated, hammered and measured. I kept repeating the process until I brought the rim width from 76mm at the dent back to 73mm like the rest of the wheel. Measurements across the diameter of the wheel show 487mm in undamaged areas and 486mm in the center of the damaged areas. I did leave a few hammer marks when I first tried a hard faced auto body hammer before switching to the soft faced lead filled one. I think a little hand grinder and some emory cloth will clean it up before having it powder coated to match the other wheels.