Barry is spot-on as always! I definitely don't see how that cable can break - as a matter of fact, I have no plausible explanation for that damage. It's beyond me.
As for seating the bead, I've had to go as high as fifty or sixty psi pressure in the past, but since I've been using real honest-t0-goodness tire lube, even tubeless tires seat with the hand pump at 30 psi. Wonderful stuff!