The Mahle filters are the OEM ones - or were - and they are still the most often recommended if you can find them. I got a good deal on a case of Wix filters some time back, but I've had at least one of them 'crush' on me (straight, nonbendy filter), so I only dip into the remaining part of the case when I don't have any Mahles or need an emergency backup. Some people have good experiences with the Wix ones, though, and, aside from it being crushed when I took it out, I wasn't experiencing any issues on the bike at the time.
What can contribute to collapsing filters is running heavy weight oil (unless you are in the southwest, I don't see any reason to run thicker than 10w40 oil in these machines) in cool/cold conditions, and/or revving the engine alot when the engine is started up cold. The oil pump on these bikes can easily spike 150 PSI with cold heavy oil in the morning, and some filters are not as forgiving of such abuse.