Do I hear somebody rattling my cage??
Can't really add anything to what's already been said, looks like either the installer has been a wee bit hamfisted with the rod and mashed the seal, or dirt has got in (dust boot ok and securely fitted?), or the seal has dried and hardened with age (unlikely, would have needed to have not been running for years). Either way, I've seen a few, and none with ridges like that....................yet!!
Whatever, the seal and rod will have to be replaced as neither will be effective now in sealing.
BTW, the box overhaul done today was, at least on the bench, a complete success. Spins sweeeet, changes crisp, the owner took it home to install on his bike ready for a 1000km round trip with the club next weekend..........that's trust for you!! I just have to finish the overhaul I started on my box for the 90 but was interrupted when his bearing went south last weekend. I actually have two boxes to do for my 90 (one recently bought on eBay that started life in a '78 R65), one will be a shelf spare. I just today bought an already overhauled box (have receipts) as a spare for my 65 Mono that has never been run, it started life in an '88 R100. I won't need to touch that one, though I may later ft it to the Mono and overhaul it's box.
Bill..................;-)
In Oz, sitting back with a beer after a job well done!!